Website Privacy Policy
Ferndale Urgent Care Last updated: August 12, 2026
This Website Privacy Policy explains how Ferndale Urgent Care (“we,” “us,” “our”) collects and uses information through ferndaleuc.com (the “Site”). It covers general website and marketing data. For information about how we handle your protected health information (PHI) as a healthcare provider.
1. Information We Collect
Information you provide directly, such as through our contact forms, appointment request links, or by emailing/calling us:
- Name, phone number, email address
- Reason for inquiry or appointment request
- Any information you voluntarily submit through our third-party scheduling portal (PatientFusion)
Information collected automatically:
- IP address, browser and device type
- Pages visited, referring site, time on page
- Cookies and tracking technologies, including through Google Tag Manager, used for analytics and to measure the effectiveness of our marketing
2. How We Use Your Information
- To respond to inquiries and schedule appointments
- To send appointment reminders and follow-up communications
- To operate, maintain, and improve the Site
- For marketing and advertising, including retargeting ads, where permitted
- To comply with legal obligations
3. Third-Party Services
Our Site links to and uses third-party services, including:
- PatientFusion (appointment scheduling, health history forms) — subject to PatientFusion’s own privacy practices
- Google Tag Manager / Analytics — for site usage and marketing analytics
- Facebook and Instagram — for our social media pages
We are not responsible for the privacy practices of these third parties.
4. Cookies
We use cookies and similar technologies to operate the Site and measure marketing performance. You can control cookies through your browser settings; disabling them may limit some Site functionality.
5. Your Privacy Choices
- Opt out of marketing emails/texts at any time using the unsubscribe link or by contacting us directly.
- Do Not Sell or Share My Personal Information: If applicable under your state’s law, you may opt out of the sale or sharing of personal information collected through the Site by visiting our Do Not Sell/Share My Personal Information page.
6. Data Security
We use reasonable safeguards to protect information submitted through the Site. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
7. Children’s Privacy
While we provide pediatric care in person, the Site itself is not directed to children, and we do not knowingly collect personal information from children under 13 through the Site without parental involvement.
8. Changes to This Policy
We may update this Website Privacy Policy from time to time. The “Last updated” date above reflects the most recent revision.
9. Contact Us
Ferndale Urgent Care 641 W Nine Mile Rd., Ste. C, Ferndale, MI 48220 Phone: 248-996-1688 Email: hpuc@myupdox.com